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Your intro to 3D A simple walk-through...
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SKETCH We start with your brief and our brainwork. Simple pencil sketches are usually the best way to explore ideas and content. We'll work on these until we're both happy that we have a sketch that describes the image we'll create. If we're producing an animation, we'll create a series of sketches that show key points in the movie - a storyboard. |
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MODEL We now start to build the digital model. In many ways it's a similar to making a physical model, but instead of using wood, clay or plastic, we use software to create a framework of polygons that describe the shape. A complex object like this fighter has hundreds of separate parts. Once we're finished, we have a model that we can move around on screen and view from any angle - a 3D digital model. |
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TEXTURE & LIGHT We can now use tools within the software to apply colour, texture, and surface finish in an almost infinite variety of ways. In doing so we could transform a simple grey box into a cereal package, an ice cube, a lump of ocean, a book, a wall... or just about anything else... Once we have a fully textured model our software starts to be used like a virtual photo studio. The next thing to tackle is lighting. Again we have amazing flexibity with lighting tools that enable us to simulate a huge range of situations - and set the scene according to your need. |
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RENDER Finally, a virtual camera is set up from which we can 'photograph' the scene. We can adjust our viewpoint and change lens details until we are totally satisfied with the composition. The computer is now instructed to render the scene - a process where the computer calculates the final image using the model, textures, lighting and camera we've established. |
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POST-PRODUCTION We now have our finished image - almost. More often than not our 3D render can benefit from some 'post-production' work... Perhaps adding a background, or combining the image with a real photograph. The result? A stunning photo-realistic image. An ideal tool for a wide range of marketing communications use. |
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